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Introduction to Business Management
Communication, Journalism & Media Studies Program
Madrid, Spain
Dates: 1/16/25 - 6/4/25
Introduction to Business Management
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Management
Instruction in: English
Course Code: 13875/18336
Transcript Source: Partner Institution
Course Details: Level 200, 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
1. The Firm: Types and objectives
1.1. Concept and nature of the firm. The entrepreneur and the firm.
1.2. Business processes and business functions
1.3. The role of engineering and engineers in Business Administration
1.4. Type of companies and legal forms
2. Value creation: environment and competitive advantage
2.1. Value creation and firm¿s goals
2.2. The business environment and competence
2.3. Firm¿s internal analysis and value chain
2.4. Competitive strategy and business models
3. Financial management
3.1. Accounting and Firms¿ economic and financial structure
3.2. Ratios and financial leverage analysis
3.3. Investment analysis: NPV and IRR
4. The production function
4.1. Production systems
4.2. Costs control and operating leverage
4.3. Tools for Project management
5. Marketing and sales management
5.1. The marketing Plan
5.2. Segmentation and positioning
5.3. The marketing mix variables
6. The management function.
6.1. The role of management
6.2. Human resource management
6.3. Team management
7. Entrepreneurship and innovation: Technology-based companies
7.1. Concept and types of innovation
7.2. Innovation Management. Strategies for the protection and exploitation of technology
7.3. Technological entrepreneurship. Technology-based companies
1.1. Concept and nature of the firm. The entrepreneur and the firm.
1.2. Business processes and business functions
1.3. The role of engineering and engineers in Business Administration
1.4. Type of companies and legal forms
2. Value creation: environment and competitive advantage
2.1. Value creation and firm¿s goals
2.2. The business environment and competence
2.3. Firm¿s internal analysis and value chain
2.4. Competitive strategy and business models
3. Financial management
3.1. Accounting and Firms¿ economic and financial structure
3.2. Ratios and financial leverage analysis
3.3. Investment analysis: NPV and IRR
4. The production function
4.1. Production systems
4.2. Costs control and operating leverage
4.3. Tools for Project management
5. Marketing and sales management
5.1. The marketing Plan
5.2. Segmentation and positioning
5.3. The marketing mix variables
6. The management function.
6.1. The role of management
6.2. Human resource management
6.3. Team management
7. Entrepreneurship and innovation: Technology-based companies
7.1. Concept and types of innovation
7.2. Innovation Management. Strategies for the protection and exploitation of technology
7.3. Technological entrepreneurship. Technology-based companies